CallBlade
Compliance Center

Telemarketing Standards

Version 1.0 · Effective September 15, 2026

CallBlade complies with the FTC Telemarketing Sales Rule (16 C.F.R. Part 310), the TCPA and FCC rules, and applicable state telemarketing laws. Where CallBlade's default standards below are stricter than the law, CallBlade's standards apply.

1.Calling hours

  • CallBlade default window: 9:00 a.m. to 8:00 p.m., in the consumer's local time, Monday through Saturday.
  • Sundays and state legal holidays: No outbound telemarketing calls unless Compliance has approved the campaign for states where such calls are permitted, and never outside the hours those states allow.
  • Stricter states: Where a state requires a narrower window or prohibits calls on particular days, the state rule governs.
  • Determining local time: Time zone is determined from the consumer's address when available and from the area code otherwise. If the two conflict, the more restrictive time applies.
  • Texts follow the same calling-hour rules.

2.Call frequency

  • No more than three (3) outbound telemarketing call attempts to the same number within any twenty-four (24) hour period on the same campaign, which is the strictest standard among the states that cap call attempts, applied nationwide.
  • Campaign-level attempt caps may be lower where the client or Compliance requires.
  • Harassing or excessive repeat calling is prohibited.

3.Required disclosures

At the start of every outbound telemarketing call, the agent promptly and truthfully discloses:

  • the agent's name;
  • the name of the business on whose behalf the call is made;
  • that the purpose of the call is to sell goods or services, when that is the purpose;
  • the nature of the goods or services; and
  • a telephone number or address at which the business can be contacted, on request.

4.Prohibited practices

CallBlade agents may never:

  • misrepresent who they are, who they represent, or why they are calling;
  • make false or misleading statements about price, terms, benefits, coverage, savings, or government affiliation;
  • imply an affiliation with, or endorsement by, any government agency unless it is true and authorized;
  • use threats, intimidation, profane or obscene language, or high-pressure tactics;
  • call a number on a Do Not Call list without a documented, valid exemption;
  • continue a call after a Do Not Call request;
  • request or accept payment by a prohibited method, or collect payment information without express verifiable authorization; or
  • deviate from an approved script in any way that creates a misleading or non-compliant statement.

5.Caller ID

  • Every outbound call transmits a valid, accurate caller ID number and, where the carrier supports it, the name of the seller or CallBlade.
  • The number displayed must be answerable during regular business hours and must allow the consumer to make a Do Not Call request.
  • CallBlade never spoofs caller ID or displays numbers intended to mislead, including falsely "local" numbers not assigned to the calling business.
  • CallBlade uses carriers that sign outbound traffic under the STIR/SHAKEN caller authentication framework.

6.Abandoned calls and predictive dialers

  • Abandonment rate: No more than three percent (3%) of calls answered by a live person, measured per campaign over each thirty (30) day period.
  • Ring time: The dialer allows each call to ring for at least fifteen (15) seconds or four (4) rings before disconnecting an unanswered call.
  • Two-second rule: A live agent must be connected within two (2) seconds of the consumer's completed greeting. If no agent is available, the dialer plays a brief prerecorded message identifying the seller and providing a callback number, with no sales content.
  • Dialer settings and abandonment reports are reviewed by operations management at least weekly.

7.Telemarketer registration

Where a state requires telemarketers or telephone sellers to register, post a bond, or obtain an exemption, CallBlade maintains the required registration for its own operations before calling into that state. Clients remain responsible for any registration, licensing, or bonding required of the seller.

8.Business-to-business calls

B2B calls follow these same standards, including Do Not Call requests, unless Compliance documents an applicable exemption for a specific campaign.

This Compliance Center describes CallBlade's policies and operating standards. It is not legal advice, and it does not modify any written agreement between CallBlade and its clients. Clients should consult their own counsel regarding their obligations. CallBlade updates these policies as laws and regulations change. Last updated: September 15, 2026.